Experiments & Case Studies
Does Page Speed Actually Affect Rankings for Small Sites? My Analysis
Google has included page speed as a ranking signal for years and made it more prominent with the Core Web Vitals update....
Experiments & Case Studies
How Adding Subheadings to Old Posts Changed Their Performance
I had twelve articles on the site that were performing below their potential. They were indexed, they were getting some impressions in...
Experiments & Case Studies
What I Learned From Six Months of Tracking Internal Linking Changes
Internal linking is one of those SEO practices that almost everyone acknowledges as important and almost nobody does systematically. You add a...
Experiments & Case Studies
What Happened When I Rewrote 10 Meta Descriptions in One Week
Meta descriptions do not directly affect search rankings. Google has confirmed this multiple times. So when a colleague suggested I spend a...
Experiments & Case Studies
Does Publishing Frequency Actually Affect Rankings? What the Data Showed
The conventional wisdom says publish consistently and Google will reward you. Post more often and you will rank faster. But is frequency...
