Nithinkrishna VS
Written by a practitioner. For practitioners.
Experiments & Case Studies

Digital Marketing and SEO Insights by Nithinkrishna VS

Does Page Speed Actually Affect Rankings for Small Sites? My Analysis

Google has included page speed as a ranking signal for years and made it more prominent with the Core Web Vitals update....

Nithinkrishna VS · Jul 18, 2026 · 3 min read
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Does Page Speed Actually Affect Rankings for Small Sites? My Analysis

Google has included page speed as a ranking signal for years and…

What I Learned From Six Months of Tracking Internal Linking Changes

Internal linking is one of those SEO practices that almost everyone acknowledges…

How Adding Subheadings to Old Posts Changed Their Performance

I had twelve articles on the site that were performing below their…

Does Publishing Frequency Actually Affect Rankings? What the Data Showed

The conventional wisdom says publish consistently and Google will reward you. Post…

What Happened When I Rewrote 10 Meta Descriptions in One Week

Meta descriptions do not directly affect search rankings. Google has confirmed this…

Meta Ads vs Google Ads: Which One Should You Start With

If you are running a small business and have a limited budget…

Quality Score Explained: Why It Matters and How to Improve It

Quality Score is one of the most misunderstood metrics in Google Ads.…

How to Set a Realistic PPC Budget for a Small Business

One of the most common questions from businesses new to paid advertising…

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